Puritea

What is matcha, and why is it good for me?

Dominick Barbato, MBA

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Many people don’t know what matcha is and what health benefits it can offer. It has been around for over 1000 years in Japan, and was a traditional drink before meditating. Today, people drink matcha as a morning boost of clarity, to increase their energy and productivity.

What is matcha?

Matcha is the finest quality Green Tea from Japan. It is made from stone-ground and powdered green tea leaves and contains very high levels of antioxidants. Matcha literally means “Powdered Tea” and yet it’s a very special type of green tea grown only in Japan. It is a highly-prized, jewel-green powder that is whisked in a bowl with hot water to make a frothy beverage of the same name, or added to other recipes such as lattes, smoothies, savory sauces, or pastries.

What does Matcha taste like?

High levels of chlorophyll and amino acids give Matcha its unique, wonderful flavor. Unlike many teas which require sweeteners, Matcha has its own sweetness. Matcha made in the traditional Japanese style, whisked with water, is a full-bodied green tea. Like dark chocolate or red wine, Matcha has a rich flavor that you appreciate more over time. When added as an ingredient, matcha adds its characteristic lovely green color and a subtle flavor.

What are the health benefits of Matcha?

Matcha is renowned for its plethora of health benefits. It is rich in nutrients, antioxidants, fiber and chlorophyll. It is an ideal drink for diabetics and those on low-sugar or low–carb diets because it is sugar free. Matcha is also known to be a potent cancer preventer.

  • Jam packed with antioxidants (up to 137 x regular green tea)
  • Enhances metabolism
  • Helps increase focus and general alertness
  • Boost immune system
  • Increased level of sustained energy

Does Matcha have caffeine?

Yes. Matcha is a type of green tea, and it contains caffeine. For comparison, an average cup of coffee has 70–75 grams of caffeine, while matcha contains about 30 grams. Interestingly, Matcha is both a stimulant and a relaxant, so it can help you stay alert and focused on your work or play, and it can also help you calm yourself for meditation.

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Dominick Barbato, MBA
Dominick Barbato, MBA

Written by Dominick Barbato, MBA

27 | Entrepreneur | Educationalist | Vending Business Owner | Speaker | Marketing Chair at NBVA.org |

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